CLIQ

Technology

BRINGING BUSINESS SECURITY TO LIFE WITH CLIQ

CLIQ, from ABLOY, part of the ASSA ABLOY group is an innovative high-security locking solution for businesses of all sizes. It pairs the seamless benefits of digital solutions with the safety and robustness of a physical key. CLIQ allows you to communicate with your entire locking system through micro-technology that is embedded into cylinders, padlocks and keys.

THE CHALLENGE

As the CLIQ solution is very different from the majority of digital and mechanical locks on the market today, The Fold were asked to produce a series of animation and video content to educate and inspire their target audience on both the benefits of the service and also how CLIQ could be deployed for various applications and sizes of business. The CLIQ proposition includes different levels of complexity and application depending on the individual customers’ needs. The challenge for the Fold lay in creating content that was comprehensive enough to address all potential applications of the products in a short period of time.

THE SOLUTION

We created a strong animated style for CLIQ that folded seamlessly in with their existing brand expression. We adopted a fairly stylised look and feel, balancing a warm and human tone whilst clearly expressing the B2B market focus of the solution. The video content was produced to complement the animation, presenting real life applications of the product and its benefits in a way that reinforces the key messages behind the animation.

WE LIKE TO TALK

If you’d like to learn more about how we can create engaging content for your brand, have a chat with us today.