Formed from the historic home and personnel of the German aircraft manufacturer Dornier, 328 have a unique heritage. Our work sought to respect this heritage whilst allowing the company to grow and diversify.
As an historic manufacturer, the company’s association with the Dornier 328 aircraft was strong, strategically the company was looking to diversify into other aircraft manufacturers.
The old logo featured the 328 aircraft and was limiting in terms of perception of the company. We worked with the client to develop a new logo that allowed for growth, using a modernised version of the Dornier logo we created a modernised wordmark and brand identity which allows the company to progress as it would like.
Our involvement ranged from brand strategy work through to a number of photo shoots at their headquarters outside Munich. We continue to be involved in key projects and ongoing advertising for the company.