Britain at Work

Top ten communications agency Lansons asked us to bring to life their ‘Britain at Work’ campaign. A study that explores UK employees’ attitudes to work, aimed specifically at CEOs and HRDs of FTSE 250 companies.
Working with an award winning illustrator we set about bringing the campaign to life through a series of witty illustrations depicting the study’s key themes. The challenge lay in striking a balance between serious content and the need to engage the sharpest of reader with playful visuals.
The result is 13 clever illustrations that draw a wry smile between some challenging reading.