Brand building
Construction Link

Construction Link is a new online platform that makes procuring goods and services in the construction industry a much simpler task. Connecting specialists and professionals to work together in confidence and efficiency.
The Fold were asked to develop a brand identity for C-Link that reflected this new and open approach to sharing information within the construction community.
The big idea is collaboration with red signifying specialists and green for professionals. Graphic elements are built from two parts to form a whole; bold green and red lines come together to make the brandmark, type, iconography and expressive flowlines that interact with photography.