We worked with the Italian high street fashion brand to create their retail concept based around their brief of ‘alternative mainstream’. Our concepts sought to make the store feel unique whilst maintaining universal appeal.
Fornarina are a well known mid-price fashion brand in Italy who were looking to freshen things up in structured way. We suggested an overhaul which reduced their cost whilst improving the overall aesthetic with a view to improving perception of the retail brand.
We also brought consistency to their brand by suggesting three key features that would appear in every store; the crown in the ceiling, the red carpet and the Denim Bar. There could be slight variations but these three features would always appear, setting a benchmark for all stores.