Engineering an identity
Imagination Factory

The Imagination Factory are a bunch of extremely clever designers and engineers who create and develop innovative products for use in the sport, medical and transport sectors.

Co-founders Julian Swan and Mark Hester approached The Fold to collaborate with them to engineer a brand for the start-up. The process began with rigorous research and competitor analysis that helped us to define the IF proposition with the duo.

The developed look and feel draws on the visual language of logic diagrams, isometric and technical drawings. The tone of voice sets the IF team clearly apart from it competitors, ditching technical jargon to position them as the smart and approachable folk that they are.