Inmarsat are a UK FTSE250 satellite communications company. With global coverage and countless successful networks, services and products we have been their branding consultancy since 2006. Our involvement with Inmarsat has been long standing and varied, ranging from brand development and producing brand guidelines to any number of stand-alone projects.
Our first involvement was to simplify their brand structure and communications, as a former NGO, marketing was in need of modernisation. We took a confused brand structure with multiple brands, we suggested removing all of the brands, placing the emphasis on just the one, strong corporate brand, we coupled this with a modernised, more accessible brand identity.
We remain involved on a regular basis, developing product brands such IsatPhone PRO, IsatPhone 2 and IsatHub as well as advertising campaigns for various parts of the business.