But what does this mean? Well for fishing vessels it means a bigger catch, being able to venture safely into deeper waters whilst keeping connected to modern day fishing apps. We developed an epic style for this campaign underlining the essential nature of the service.
For leisure boat owners it’s a different story. Being able to venture further from the coast and stay in touch with the office to make those big decisions but also to play movies or upload pictures to social media. For this reason the campaign has a very playful, nostalgic travel poster feel to it.
One product with two distinctive audiences.