As their first satellite phone, Inmarsat were keen to make a big impact within the marketplace. We developed a computer generated look and feel depicting the range of environmental extremes the phone could endure.
IsatPhone PRO has been a huge commercial success for Inmarsat, having come to the market later than their competitors, success relied on getting everything right so that the proposition made maximum impact. The distinctive, sleek CGI look is in stark contrast to competitors and the accepted convention of satphone marketing, it has been integral to the products success since its launch.
The Fold developed the brand from scratch, taking an initial steer from the client in terms of proposition we then brought that to life and created a workable brand that would appeal worldwide.
Launched globally in eight languages, we developed the brand in the first instance and were central to its rollout and implementation.