JETS are a sister company to 328, as part of our brand development work with 328 we used the opportunity to unify the two previously disparate brands, allowing for greater cohesion, asset sharing and cross-selling.
Prior to our involvement 328 and JETS looked and sounded completely different. Our proposal looked to unify the brands by using the same look and feel as well as the same logo structure.
This unifying approach has allowed both companies to have a more joined up approach to events such as trade shows where the two brands appear together.
Our work has also reduced customer confusion as it was not always clear that the two companies were linked, in addition a culture of cross-selling is made easier if both companies are visibly part of the same group, not to mention that both companies have been able to share marketing assets such as digital assets and communications templates.