2013 was the 175th anniversary year for flavour specialists Knorr, we worked with our partner PR agency to develop a number of communications pieces as part of their anniversary celebrations.
From autumn 2013 there were a number of celebratory events themed around their anniversary. We developed a number of promotional items ranging from edml to backgrounder case studies which covered various subjects and landmarks past and present that Knorr wanted to celebrate.
Central to the publicity efforts was the PR toolkit which empowered various Knorr colleagues to arrange events and get the Knorr message and heritage to the largest audience possible. The project tested our creativity but also our ability to create a breadth and depth of content and communications in a range of formats and media.