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Smart lock campaign
Yale

Yale set The Fold the challenge of creating a campaign for their latest product innovation the Conexis smart door lock. A product which puts consumers in control of their front doors via a smartphone App.

The Fold came up with the big idea of ‘Always Home’ to express the unique benefit of remote access from anywhere in the world. And developed a series of scenarios to demonstrate the ways in which the product can be used. Each time the user accesses a neon portal that represents their front door via their smart phone.

As part of a summer campaign spin off targeted at holiday makers we developed virtual family “the smarts”. Who access the virtual home portal at various stages of their summer holidays. Subsequently “the smarts” have been used on social channels for product tutorials and myth busting posts.

Product tutorials and myth busting posts.

Teaser video to introduce the product ahead of the full campaign.