Gossip Rant Chat Wa gwan Breaking Scandal Hot off the press Bulletin Dispatches Nachrichten

In a culture shaped by algorithms, attention spans, and platform-specific experiences, creating content that merely lives in digital spaces isn’t enough. In this article, we explore all the ways in which the audience and channel impact how we structure and serve content.

When Apple speaks, people listen. Shares in the tech giant climbed to record highs last week following CEO Tim Cook’s latest announcement. While it’s AI that continues to make most of the headlines—and whether Apple has entered the game a little too late—we were more struck by the breadth of their innovations and what they signify.

Generative AI is proving hugely popular with creatives everywhere, and as motion designers, we are responsible for exploring the full range of possibilities. Rather than replacing people’s jobs, AI can become a valuable tool in every motion designer’s toolbox—enabling us to take our craft to the next level. Here’s how.

We sat down with our Design Director, Nikki Burton, for a chat on AI, design, authorship, and everything in between.

“Aren’t you scared that AI is going to take your job?” I’ve lost track of how many times I’ve been asked that question. And honestly? No. Not really.

Customers are increasingly choosing brands, solutions, and services not just for their features but also for how well they fit into their values and lifestyles. From aesthetics to materials and capabilities, how do you create payment cards that fit into your customers’ lives?

The Fold recently collaborated with Telstra, a leading telecommunications and technology company, to create a suite of photography for its B2B arm.

The financial services market already embraces AI to help it make smarter decisions, hyper-personalise its services, and have more profound, personal conversations with its customers. AI is here to stay. So, as it moves from disruptor to part of the fabric of our lives, how can we ensure we use AI to our best advantage in marketing, advertising, and content creation?

Taking content from idea to effective delivery—every time.

With the average consumer more discerning than ever, it’s getting harder and harder for modern businesses to cut through the noise. Getting your environmental, social, and governance (ESG) strategy right can be a key differentiator in a saturated marketplace.

We’re curious, passionate, and committed to our craft.

Why it makes your content better: We’re all familiar with the power of research, and how critical it can be to understanding your customers, exploring your markets, and even uncovering new opportunities. But have you ever thought about how customer research can be a valuable source of content for your marketing team? Content can build on that all-important sense of authenticity, resonating with your target audience, and even providing new avenues of relationship with your customers.

With the financial services market growing ever more crowded—and consumers becoming more sophisticated and financially savvy—businesses must ensure their marketing efforts are focused, creative, and informed by best practice.

After hopefully a lovely festive break for all, we’re conscious it’s been a difficult year for many personally, professionally and around the world in general. With that in mind, we wanted to say a big thank you to all of our clients, colleagues and suppliers for making 2022 collectively such a positive year in the face of such challenges. We wanted to continue this positivity by donating to two carefully selected charities on your behalf and to wish everyone a very Happy New Year... we look forward to working together in 2023 and continued success.

The Fold had the great pleasure of joining our friends at Grabyo for the brand launch of their new cloud-based broadcasting service at IBC 2022 in Amsterdam. The International Broadcasting Convention (IBC) is a community-driven platform leading the way for global media, entertainment and the tech industry. With a focus on video production — this is the place to be seen and heard. With over 1,000 exhibitors and 37,000 visitors from over 170 countries, it was time to set the lights and roll the digital film — Grabyo launched.

After 7 weeks touring the UK, Darwin200 comes to London today. It’s not every day as agency that you get to see your branding on a tall ship, especially one deployed for such a good cause. However, today you will be able to see the Darwin200 tall ship head up and down the Thames, complete with branding developed by The Fold.

The Darwin200 tall ship this week embarked upon its UK tour; starting from Folkestone it will circumnavigate the country ending in London on the 21st September.

What is generative design? It’s more than automation, more than connected processes. It’s a set of technologies and methods, yes, but it’s also a way of thinking—a mindset that combines the abilities of machines and humans so that the whole is more than the parts. Not an either/or … but an AND. So what can this “and” add to your business?

How businesses’ marketing and brand strategies must evolve to keep their audiences engaged and up to speed with the ever-accelerating pace of technological change.

The marketing community have never been more aware and engaged with content marketing and the impact it can have on a business’ financial success. According to a recent survey, 71% of B2B customers reported that they consumed at least one piece of blog content before they made a purchase(1). We’re all aware that content marketing is a fundamental part of how we reach customers, but how then, do businesses generate content that stands apart from the crowd and offers genuine improvements to sales, brand awareness and customer loyalty?

We're currently working on the brand identity for online wine merchant The Wine Cru who specialise in high quality artisan wines from around the world. Voted in the top ten online wine shops by the Independent. Keep your eyes peeled for the new website this summer.

There are many different marketing, design and branding agencies out there, each with their own strengths and weaknesses. Here are ten things to consider when choosing your next agency and managing the early days of the relationship.

The Winter Olympics in PyeongChang not only demonstrated a global level of athletic excellence, we also saw the world’s first Broad-Scale 5G Trial Service. Through 5G-connected tablets, select members of the audience were able to view individual competitors’ performances with real-time HD video and scintillating light-shows using connected lightbulbs were precisely controlled using the 5G trial network.