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Ensuring a positive 2023
After hopefully a lovely festive break for all, we’re conscious it’s been a difficult year for many personally, professionally and around the world in general. With that in mind, we wanted to say a big thank you to all of our clients, colleagues and suppliers for making 2022 collectively such a positive year in the face of such challenges. We wanted to continue this positivity by donating to two carefully selected charities on your behalf and to wish everyone a very Happy New Year... we look forward to working together in 2023 and continued success.
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Grabyo launch at IBC 2022
The Fold had the great pleasure of joining our friends at Grabyo for the brand launch of their new cloud-based broadcasting service at IBC 2022 in Amsterdam. The International Broadcasting Convention (IBC) is a community-driven platform leading the way for global media, entertainment and the tech industry. With a focus on video production — this is the place to be seen and heard. With over 1,000 exhibitors and 37,000 visitors from over 170 countries, it was time to set the lights and roll the digital film — Grabyo launched.
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Darwin200 graces The Thames
After 7 weeks touring the UK, Darwin200 comes to London today. It’s not every day as agency that you get to see your branding on a tall ship, especially one deployed for such a good cause. However, today you will be able to see the Darwin200 tall ship head up and down the Thames, complete with branding developed by The Fold.
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The Fold branded Darwin200 ship tours the UK
The Darwin200 tall ship this week embarked upon its UK tour; starting from Folkestone it will circumnavigate the country ending in London on the 21st September.
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Building a content pipeline that delivers
The marketing community have never been more aware and engaged with content marketing and the impact it can have on a business’ financial success. According to a recent survey, 71% of B2B customers reported that they consumed at least one piece of blog content before they made a purchase(1). We’re all aware that content marketing is a fundamental part of how we reach customers, but how then, do businesses generate content that stands apart from the crowd and offers genuine improvements to sales, brand awareness and customer loyalty?
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CHAMPION BRAND FOR UK ONLINE WINE MERCHANT THE WINE CRU
We're currently working on the brand identity for online wine merchant The Wine Cru who specialise in high quality artisan wines from around the world. Voted in the top ten online wine shops by the Independent. Keep your eyes peeled for the new website this summer.
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5G: Securing the next generation of mobile connectivity
The Winter Olympics in PyeongChang not only demonstrated a global level of athletic excellence, we also saw the world’s first Broad-Scale 5G Trial Service. Through 5G-connected tablets, select members of the audience were able to view individual competitors’ performances with real-time HD video and scintillating light-shows using connected lightbulbs were precisely controlled using the 5G trial network.
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