There's nothing better than a good gossip.

Opinion
June, 2024

Imagination multipliers

The financial services market already embraces AI to help it make smarter decisions, hyper-personalise its services, and have more profound, personal conversations with its customers. AI is here to stay. So, as it moves from disruptor to part of the fabric of our lives, how can we ensure we use AI to our best advantage in marketing, advertising, and content creation?

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Opinion
June, 2024

Reframing the narrative

“Aren’t you scared that AI is going to take your job?” I’ve lost track of how many times I’ve been asked that question. And honestly? No. Not really.

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Opinion
June, 2024

The view from the ground

We sat down with our Design Director, Nikki Burton, for a chat on AI, design, authorship, and everything in between.

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Opinion
June, 2024

Exploring the magic of motion

Generative AI is proving hugely popular with creatives everywhere, and as motion designers, we are responsible for exploring the full range of possibilities. Rather than replacing people’s jobs, AI can become a valuable tool in every motion designer’s toolbox—enabling us to take our craft to the next level. Here’s how.

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Opinion
June, 2024

Banking as a lifestyle

Customers are increasingly choosing brands, solutions, and services not just for their features but also for how well they fit into their values and lifestyles. From aesthetics to materials and capabilities, how do you create payment cards that fit into your customers’ lives?

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Opinion
June, 2024

Illuminating Telstra’s B2B capabilities

The Fold recently collaborated with Telstra, a leading telecommunications and technology company, to create a suite of photography for its B2B arm.

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Opinion
February, 2024

Mission controlled

With the average consumer more discerning than ever, it’s getting harder and harder for modern businesses to cut through the noise. Getting your environmental, social, and governance (ESG) strategy right can be a key differentiator in a saturated marketplace.

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Opinion
February, 2024

Unleashing the power of play

We’re curious, passionate, and committed to our craft.

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Opinion
February, 2024

The value of customer research

Why it makes your content better: We’re all familiar with the power of research, and how critical it can be to understanding your customers, exploring your markets, and even uncovering new opportunities. But have you ever thought about how customer research can be a valuable source of content for your marketing team? Content can build on that all-important sense of authenticity, resonating with your target audience, and even providing new avenues of relationship with your customers.

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