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The financial services market already embraces AI to help it make smarter decisions, hyper-personalise its services, and have more profound, personal conversations with its customers. AI is here to stay. So, as it moves from disruptor to part of the fabric of our lives, how can we ensure we use AI to our best advantage in marketing, advertising, and content creation?

“Aren’t you scared that AI is going to take your job?” I’ve lost track of how many times I’ve been asked that question. And honestly? No. Not really.

We sat down with our Design Director, Nikki Burton, for a chat on AI, design, authorship, and everything in between.

Generative AI is proving hugely popular with creatives everywhere, and as motion designers, we are responsible for exploring the full range of possibilities. Rather than replacing people’s jobs, AI can become a valuable tool in every motion designer’s toolbox—enabling us to take our craft to the next level. Here’s how.

Customers are increasingly choosing brands, solutions, and services not just for their features but also for how well they fit into their values and lifestyles. From aesthetics to materials and capabilities, how do you create payment cards that fit into your customers’ lives?

The Fold recently collaborated with Telstra, a leading telecommunications and technology company, to create a suite of photography for its B2B arm.

With the average consumer more discerning than ever, it’s getting harder and harder for modern businesses to cut through the noise. Getting your environmental, social, and governance (ESG) strategy right can be a key differentiator in a saturated marketplace.

We’re curious, passionate, and committed to our craft.