CHALLENGE

Thanks to its global satellite connectivity footprint, Inmarsat can enable connected projects even in the most remote and inhospitable locations. However, their existing product images hadn’t entirely captured the breadth of applications and market sectors that Inmarsat served or effectively brought to life the sheer variety of possible operational locations. Our challenge was creating a marketing photography suite that effectively reflected the scope and grandeur of Inmarsat’s reach and potential—all amidst the stringent restrictions resulting from the COVID-19 pandemic.

HOW WE DID IT

Our first task was choosing the right location with a varied enough geography to stand in for multiple geographies worldwide. We recommended shooting in the UAE as the perfect location to bring this project to life in the best way possible. The UAE allowed us to depict various industrial market sectors and geographic regions. From there, we had to ensure that all logistics, from the client's technology to locations, vehicles, and models, were carried out flawlessly—a challenging task given the ongoing COVID restrictions around travel.

Another challenge we faced was the ever-changing nature of these travel restrictions, which led to a markedly compressed timeline and necessitated an agile, flexible approach to delivery. All in all, this was a huge success, with a range of stunning videos and images captured that can serve the client well in its global marketing efforts.

RESULT

This photography and video formed the backbone of multiple campaigns for Inmarsat across many geographies and reaching multiple market sectors, and is still in use to this day.