OpenPayd
Making OpenPayd’s payments infrastructure easier to understand—and sell
OpenPayd operates in a highly technical space where product benefits can easily get lost in jargon. The challenge was to translate that complexity into a sharper, more accessible narrative that could support the brand across content, sales, and marketing touchpoints.
CHALLENGE
When OpenPayd approached us, they wanted more than just an animation. They were looking to craft a compelling narrative—a clear, engaging explanation of embedded finance and what sets OpenPayd apart, while elevating their profile. Their ambition was to position themselves as the go-to provider for businesses looking to leverage these new technologies, and we wanted to showcase this in a way that was informative, inspiring, and unmistakably OpenPayd.
The Big Idea
We landed on the concept of a "universe of payments"—with OpenPayd at the centre of the universe. Drawing inspiration from orreries—mechanical models that illustrate the movement of planets and stars—we envisioned a dynamic, interconnected solar system. In this world, each client becomes its own planetary system, complete with orbiting customers and seamless financial flows.
THE OPENPAYD AURA
We represented OpenPayd's position in the financial services "universe" as a radiant, pulsating sun, as a nod to both OpenPayd's central role in enabling payments, and as the energy and engine behind the whole system's movements. As the light spreads, we see client planets beginning to orbit and interact, representing the activation of financial ecosystems enabled by OpenPayd.
“The Fold understood our business, our ambitions, and our market, taking a proposition video and elevating it into the foundations of our brand evolution.”– Director of Marketing and Business Development, OpenPayd
THE OUTCOME
growth year-on-year
processed for enterprises every year
monthly website visitors
We helped OpenPayd present a more coherent and compelling story around what it does and why it matters, making it easier for the team to explain the business to prospects and stakeholders.
Following our work with them, OpenPayd has achieved over 100% year-on-year growth for two consecutive years. All in all, the work gave the brand a strong content foundation to support future campaigns and conversations, and helped to establish a memorable visual identity that has continued to define OpenPayd in the years since.
WE LIKE TO TALK
If you’d like to learn more about how we can help you define your business identity, have a chat with us today.
