Launched in the first half of 2014, IsatHub is Inmarsat’s new service connecting multiple smart devices with global coverage. We developed a B2B-B2C crossover brand positioning IsatHub as an accessible, easy to use device.
IsatHub is a new product within Inmarsat’s portfolio and the marketplace as a whole, as such, we looked to develop a brand that was a departure from other products and services whilst still very much an Inmarsat service. We worked on everything from early concept and positioning exploration through to rollout and developing an image library for the brand.
From the advertising through to the control app the look and feel is faithfully implemented, giving audiences and users a seamless, user friendly experience. We continue to work with Inmarsat on the further development of the brand and communications.