OpenPayd
Powering the growth of the digital economy
In today’s fast-moving digital economy, many businesses require more than the traditional banking frameworks—they need embedded financial solutions that are seamless, scalable, and built for growth. That's where OpenPayd comes in. We supported OpenPayd in creating a brand marketing motion piece to highlight their role at the heart of the financial services ecosystem and their importance to the future of payments.
CHALLENGE
When OpenPayd approached us, they wanted more than just an animation. They were looking to craft a compelling narrative—a clear, engaging explanation of embedded finance and what sets OpenPayd apart, while elevating their profile. Their ambition was to position themselves as the go-to provider for businesses looking to leverage these new technologies, and we wanted to showcase this in a way that was informative, inspiring, and unmistakably OpenPayd.
The Big Idea
We landed on the concept of a "universe of payments"—with OpenPayd at the centre of the universe. Drawing inspiration from orreries—mechanical models that illustrate the movement of planets and stars—we envisioned a dynamic, interconnected solar system. In this world, each client becomes its own planetary system, complete with orbiting customers and seamless financial flows.
THE OPENPAYD AURA
We represented OpenPayd's position in the financial services "universe" as a radiant, pulsating sun, as a nod to both OpenPayd's central role in enabling payments, and as the energy and engine behind the whole system's movements. As the light spreads, we see client planets beginning to orbit and interact, representing the activation of financial ecosystems enabled by OpenPayd.
THE OUTCOME
The metaphor was powerful. It helped us communicate the complexity of embedded finance in a way that was both easy to understand and emotionally resonant. Businesses could imagine themselves as part of this cosmos, empowered by OpenPayd’s solutions to create frictionless, customer-centric financial experiences.
The client was extremely pleased with the outcome. We’ve consequently further collaborated with OpenPayd, applying the same visual and strategic principles across their broader brand presence.
WE LIKE TO TALK
If you’d like to learn more about how we can help you define your business identity, have a chat with us today.
