Delta Capita
Making Delta Capita’s complex financial services proposition instantly clearer
Delta Capita, a leading provider of managed services and technology solutions for the financial services industry, needed to communicate their highly technical, niche proposition to a fast-moving audience with very little time to spare. We helped them distil their offering into focused, high-impact motion assets that would explain the value of their solutions quickly and convincingly.
THE CHALLENGE
The solutions and services that Delta Capita offer are both complex to unpack and aimed at a niche market, which makes it a challenge to articulate how they can support this sector, as well as demonstrate how their technological innovations transform, optimise, and elevate how their clients do business in a clear yet compelling manner.
When every second counts in grabbing audience attention, we needed to create a series of highly focused, precisely messaged assets that deliver instant appeal and comprehension, demonstrating the value of both Delta Capita’s expertise and market understanding, as well as their technological innovation.
The Big Idea
The two key assets that we delivered for Delta Capita were an OOH advert for one of the busiest locations in London, and a proposition animation for their MACH solution suite:
OOH advert: Delta Capita tasked us with developing a 10-second OOH advert, designed to land their proposition with a bang, and excite a crowd of fast-moving commuters. We distilled their complex business down to three essential elements, that we judged the most compelling. We then created an animation around these three elements and the Delta Capita brand “triangle” to bring their proposition to life.
MACH animation: MACH is a suite of interconnected solutions that leverage the possibilities of automation and secure distributed ledgers to make trading and transactions seamless and hyper-efficient. We took the brand “triangle” to create a deliberately light-weight, clear animation, inspired by flowcharts and process diagrams, but instead drawing out why the solution is so effective, rather than a “how-it-works” approach.
OUTCOME
Daily footfall at Canary Wharf station
Estimated impressions of our OOH advert
Social interactions on MACH videos
The work gave Delta Capita a sharper way to communicate their proposition in high-visibility, high-traffic settings, helping the business make a stronger first impression with the audiences that matter most. The OOH ad, displayed in Canary Wharf, helped to boost brand recognition and among time-poor decision makers on their commute, while the MACH explainer video continues to be used to explain their product suite until today.
WE LIKE TO TALK
If you’d like to learn more about how we can help you define your business identity, have a chat with us today.
