Delta Capita
Making a splash in financial services technology
We collaborated with Delta Capita, a leading global provider of consulting, managed services, and technology solutions for the financial services ecosystem, to showcase their unique capabilities, market leading technology solutions, and market expertise across multiple proposition marketing and motion projects.
THE CHALLENGE
The solutions and services that Delta Capita offer are both complex to unpack and aimed at a niche market, which makes it a challenge to articulate how they can support this sector, as well as demonstrate how their technological innovations transform, optimise, and elevate how their clients do business in a clear yet compelling manner.
When every second counts in grabbing audience attention, we needed to create a series of highly focused, precisely messaged assets that deliver instant appeal and comprehension, demonstrating the value of both Delta Capita’s expertise and market understanding, as well as their technological innovation.
The Big Idea
The two key assets that we delivered for Delta Capita were an OOH advert for one of the busiest locations in London, and a proposition animation for their MACH solution suite:
OOH advert: Delta Capita tasked us with developing a 10-second OOH advert, designed to land their proposition with a bang, and excite a crowd of fast-moving commuters. We distilled their complex business down to three essential elements, that we judged the most compelling. We then created an animation around these three elements and the Delta Capita brand “triangle” to bring their proposition to life.
MACH animation: MACH is a suite of interconnected solutions that leverage the possibilities of automation and secure distributed ledgers to make trading and transactions seamless and hyper-efficient. We took the brand “triangle” to create a deliberately light-weight, clear animation, inspired by flowcharts and process diagrams, but instead drawing out why the solution is so effective, rather than a “how-it-works” approach.
THE RESULT
The client was extremely pleased with the results of both the MACH animation, and the splash that the OOH advert created to be shown in Canary Wharf in London. The success of these projects has proven to be the foundation on a rich ongoing relationship between The Fold and Delta Capita.
WE LIKE TO TALK
If you’d like to learn more about how we can help you define your business identity, have a chat with us today.
