The Social Wine Co.

Food and Drink

MAKING WINE SOCIAL

The Social Wine Co. is a concept for a new online wine merchant specialising in high-quality affordable wines from independent producers around the world.

The UK online wine market is a billion-pound industry. Around half the market is occupied by less than a handful of brands. Aside from a few major players, there’s a great opportunity to make an impact in a staid and unimaginative market.

The UK online wine market is a billion-pound industry. Around half the market is occupied by less than a handful of brands. Aside from a few major players, there’s a great opportunity to make an impact in a staid and unimaginative market.

THE CHALLENGE

To create a visual identity to align with the start-up’s strategy to position themselves as an experiential wine merchant. This needed to be jam-packed with sophisticated wit that would appeal to the discerning customer.

THE BIG IDEA

brand proposition. Two closely aligned speech marks form an incidental glass or wine being filled with their negative space—underpinned by the statement “good times together.”

Elegant typography with contrasting strokes gives the brand concept a sophisticated, contemporary feel, whilst the vibrant colour palette is inspired by the landscape of a vineyard.

WE LIKE TO TALK

If you’d like to learn more about how we can help you define your business identity, have a chat with us today.