The birthday homecoming
Yale TV commercial

We have created Yale’s first ever UK television commercial as part of a multi-channel campaign devised by The Fold. The advert introduces the Yale Conexis L1 smart door lock, the first UK lock that can be opened using a virtual key on your smartphone. The campaign positions Yale front and centre of the smart home technology market.

We developed ‘The Birthday Homecoming’; a touching 30 second commercial showing the Conexis L1 enabling a very special family reunion. Daughter Grace returns home early from travelling to surprise her dad on his birthday. As the advert builds towards its emotional conclusion she uses a virtual key on her mobile phone to silently let herself in and surprise her dad, just as he is about to blow the birthday candles out. A beautiful moment made possible by the Conexis L1’s smart technology.

The campaign aired on over 30 channel across the UK in the autumn as part of a wider, multi-channel campaign involving digital advertising, viral videos and more.

View the overall Conexis L1 campaign

View Yale viral videos