VNC Automotive

Brand Identity

CONNECTIVITY THAT MOVES

VNC Automotive create intuitive, market-leading, innovative transport entertainment, telematics and connectivity software. Present in over 20 vehicular OEMs, 25 million cars and 250 millions devices, VNC Automotive have offices in the UK, China, Korea and Japan.

CHALLENGE

The Fold were commissioned to evaluate the brand strategy, product naming and visual identity. Conducting brand workshops and interviews to define the companies mission and vision, product attributes and benefits.

THE BIG IDEA

The Fold coined the term 'Connectivity that moves' as the new brand idea. Describing both the physical meaning; vehicular software and the emotional meaning; enriched driving experience.

We developed a entirely new visual identity to align with the brand idea, covering; brandmark, typography, colour palette, photography, illustration, tone of voice and iconography. At it's heart is a new brand expression formed from 'connectivity trails' that are key to conveying the new brand idea.

RESULT

The new brand has been formulated into a set of extensive guidelines. And we have been working on both the internal and external rollout, covering print, environmental, digital and video. And providing staff with templates to execute the brand on an everyday basis.

WE LIKE TO TALK

If you’d like to learn more about how we can help you define your business identity, have a chat with us today.