Connecting tech to people in B2B marketing

Telling human stories

Telco and tech companies deal in highly complex, intricate solutions that power the world. But a lot of these very human stories are going untold. Here at The Fold, we help businesses translate complex innovation into narratives people will understand, value, and remember.

The world of connectivity, although powered by tech, is all about enabling humans to reach out to the world, whether that’s through connecting people, driving businesses, or facilitating access to knowledge that make our lives easier, richer, and more efficient. It’s these stories, of human empowerment and enablement, that demonstrate your business’s value most effectively.

If you want to succeed in business, you need to move hearts and change minds. And framing your solutions and services through the lens of stories will help you do that in ways no other approach can. That’s where The Fold comes in.

Hello

We’re The Fold. We’re a plucky content agency that helps ambitious B2B businesses in the tech and telco spaces grab attention and stand out in increasingly crowded markets. It’s marketing that commands attention.

STARTING WITH STRATEGY

We’ve worked with some of the biggest tech and telco companies in the world, helping them translate their product offerings into compelling content that sells. It starts with strategic understanding—about your products, your markets, and (most importantly) your audiences. We incorporate your unique circumstances rapidly and then apply our own strategic insight to set your content on the right path.

LEVERAGING CREATIVE

Our creative team, covering copy, design, and motion, are experts in their fields. They transform insight into beauty—with a commercial edge. Our creative looks great and delivers results. No matter how complex the scenario, we can show your business, your products, and your ambitions in the best light.


Meet us at MWC 2026

Our team will be attending MWC 2026 in Barcelona, catching up with clients old and new. If you’d like to chat to us about building content that elevates real human stories (with a touch of creative magic), just fill in the form below and we’ll get back to you shortly to confirm a meeting!

Not visiting MWC this year? We're happy to talk whenever works for you. Drop us a line below and we'll arrange something suitable.

Let's Connect

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