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We’re curious, passionate, and committed to our craft.

With the financial services market growing ever more crowded—and consumers becoming more sophisticated and financially savvy—businesses must ensure their marketing efforts are focused, creative, and informed by best practice.

After hopefully a lovely festive break for all, we’re conscious it’s been a difficult year for many personally, professionally and around the world in general. With that in mind, we wanted to say a big thank you to all of our clients, colleagues and suppliers for making 2022 collectively such a positive year in the face of such challenges. We wanted to continue this positivity by donating to two carefully selected charities on your behalf and to wish everyone a very Happy New Year... we look forward to working together in 2023 and continued success.

The Fold had the great pleasure of joining our friends at Grabyo for the brand launch of their new cloud-based broadcasting service at IBC 2022 in Amsterdam. The International Broadcasting Convention (IBC) is a community-driven platform leading the way for global media, entertainment and the tech industry. With a focus on video production — this is the place to be seen and heard. With over 1,000 exhibitors and 37,000 visitors from over 170 countries, it was time to set the lights and roll the digital film — Grabyo launched.

After 7 weeks touring the UK, Darwin200 comes to London today. It’s not every day as agency that you get to see your branding on a tall ship, especially one deployed for such a good cause. However, today you will be able to see the Darwin200 tall ship head up and down the Thames, complete with branding developed by The Fold.

The Darwin200 tall ship this week embarked upon its UK tour; starting from Folkestone it will circumnavigate the country ending in London on the 21st September.

What is generative design? It’s more than automation, more than connected processes. It’s a set of technologies and methods, yes, but it’s also a way of thinking—a mindset that combines the abilities of machines and humans so that the whole is more than the parts. Not an either/or … but an AND. So what can this “and” add to your business?

How businesses’ marketing and brand strategies must evolve to keep their audiences engaged and up to speed with the ever-accelerating pace of technological change.