It’s a Friday; so we sent a member of The Fold to go out and broaden our horizons both culturally and creatively. This engaging Barbican exhibition sheds light on Japan’s aesthetic and how it’s come about in a freer, more outward looking post-war Japan.
Mixing clinical with eclectic, the barbican transformed a typical exhibition space into a maze of white-walled minimalist furnished rooms filled with bottles of Asahi, piles of books and potted plants. The rooms connected to gardens; home to orange trees and old bicycles which allowed you to experience a full size recreation of the Moriyama House.
This was a great exhibition to take in and bring ideas and visual inspiration back with us, it’s just finished so we’re glad we caught it but you can get a flavour of it here https://www.theguardian.com/artanddesign/2017/mar/26/japanese-house-architecture-life-after1945-barbican-review
We have busily been working away this past year with the fantastic team at telecom giant IDT Express to develop their new brand identity. The full brand will be launched over the coming months but for the moment here’s the new brandmark which has been made public. Watch this space.
Their journey continues! We were proudly appointed as pimping agency for the Survey Max entry of the Rickshaw Run which sees teams go from Cochin to Jaisalmer in India. We had a lot of fun designing a rickshaw to be painted locally; you can follow their blog at www.facebook.com/DrivingMsStacey where there is a JustGiving link to Cool Earth, a charity that works to halt deforestation.
For Christmas this year we decided to celebrate 25 of the many stars that passed in 2016. Amongst which were many that have inspired our team at one point or another.
Congratulations to IDT Telecom and our team for success at last nights Global Carrier Awards held in Paris. Picking up winner for Best Marketing Campaign around an Industry Event. It was our first collaboration with the IDT Telecom team to create a campaign for them at this years’ ITW Show. Well done to everyone that was involved. Check out the work here http://www.thefoldcreative.com/projects/idt-express
The Blue Marine Foundation is a charity dedicated to creating marine reserves and establishing sustainable models of fishing. The Fold offered creative support for their first London to Monaco charity cycle event. Starting at the Tower of London the cyclists cover 1400km to the Prince’s Palace in Monaco for the cause. The Fold helped out together the branded wrap for the support vehicles which were with them all the way. For more about the event go to http://www.bluemarinefoundation.com/london-monaco-cycle/