about

We’re The Fold, a strategic brand and content consultancy that connects businesses with their audiences using beautifully effective ideas. With many years of experience helping a wide variety of clients, we have a proven track record of delivering great results time after time.

– Campaign and brand strategy
– Advertising
– Brand identity
– Content and social marketing
– Digital
– Experiential and 3D design
– Motion, video and animation

Brand

STRATEGY:

We give brands process, purpose, positioning and proposition. And sometimes name generation to boot.

CREATION:

Creating truly standout brands that resonate with their audiences. Making them flexible so they stay fresh over time in an ever-changing world, and cohesive yet dynamic.

ADAPT:

Repositioning brands to help them grow and take new opportunities or to effect a shift in the competitive landscape. Or to allow smooth and orderly mergers and acquisitions.

TRANSFORM:

Developing brands with a new strategy, new targets and a new identity. Bringing employees and audiences along on the journey.

Beautifully effective brand case studies
Campaign

SMALL OR BIG:

From one-off hits to strategic, national and international campaigns that connect businesses and audiences like glue.

OUTWARDS OR INWARDS:

Awareness or lead generation campaigns through to organisational and employee change programmes.

BROADSHEET TO BROADCAST:

Fully strategic campaigns that run across any media; digital, print and even broadcast.

Beautifully effective campaign case studies
Digital

APPS:

Remote sales tools have never been more important. We take the complex make it simple with intuitive, automated and engaging sales tools that generate revenue.

INTERACTIVE TOOLS:

Bringing to life complex product portfolios, propositions and services with virtual worlds and demonstration films.

WEBSITES:

Creators and curators of what is often your businesses shop front. From mobile to desktop, back to front and inside out.

UX AND UI:

From the usual suspects of apps and websites through to touch tables and banking kiosks.

Experience

BRAND ACTIVATION:

Creating brand experiences that engage with audiences, build awareness and drive conversations.

EXHIBITION AND EVENT SPACES:

Because we strive to understand your customers and understand human behaviour we are able to shape customer journeys with award winning ideas.

WORK SPACES:

Now more than ever, workspaces are being re-imagined. There are currently many challenges and opportunities whether it’s space planning or hosting virtual conferences we can make your space work its hardest.

COMMERCIAL SPACES:

We have developed our offer to include multi award-winning talent that has delivered for the worlds top brands.

Beautifully effective experience case studies
Content

WORDS AND PICTURES:

We believe content is king. If you’ve got nothing of substance to say you can quickly lose audiences, we strive to understand what people want to hear from any given brand and make sure its delivered for our clients.

THOUGH LEADERSHIP:

We are very much a complete service content agency. We offer everything from identifying trends, writing innovative material and designing and delivering it as a finished piece of content.

GENUINE SECTOR SPECIALISTS:

Whilst we create content for a multitude of sectors our expertise lies in telecoms, satellite and tech. Skills range from award winning creative writers who craft impactful headlines to technical writers who crunch technical information in to simple propositions.

CHANNEL AGNOSTIC:

Unlike, say a motion specialist, we work back from the audience, the message to them to then recommend a channel to deliver that message. Our range includes everything including video, social media, infographics, edml, white papers, product sheets, case studies and more.

Beautifully effective content case studies
Motion

WE CAN TELL ANY STORY:

We’ve written it all. From TV commercials and awareness pieces through to branded content and technical product films. Our approach leads to targeted content designed for specific audiences.

COMPLETE VIDEO PRODUCTION:

We offer it all including research, concept, writing, storyboarding, shooting, producing, post-production and casting through to final output.

ANIMATION:

Motion and animation are becoming ever more integral to brands and how they market. We offer 2D and 3D animation with highly creative, brand focussed motions designers.

Beautifully effective motion case studies

OUR PROCESS

No two projects are the same, and require a tailored approach.
But here's our tried and tested roadmap for delivering success.

1

RESEARCH

It’s vital to look before you leap. So we develop a clear picture of your marketplace, define your audience, conduct competitor analysis and establish trends and best practice to enable you to make informed decisions at every stage of the project.

2

STRATEGY

With the research complete, we provide illuminating insights and develop strategies that clearly communicate what makes your business stand out from the competition.

3

CREATION

With the strategy decided, it’s now about bringing it to life via images and words. We develop creative ideas that clearly and memorably communicate what your brand wants to say.

4

EXECUTION

Once everyone is happy with the messaging, tone and look proposed, we creatively execute it across all media touchpoints. Powerful, consistent implementation of a campaign is essential to its success.

5

REVIEW

The project is live and out in the wider world. But this is no time to relax. Instead we constantly provide reports and analytics to measure the effectiveness of our work, enabling you to make real-time decisions about how to best spend your media budget.

BEAUTIFULLY EFFECTIVE IDEAS

10

Years in the business of helping other businesses.

7m+

People have interacted with our work.

6

Continents reached in more than 10 languages.