about

We’re The Fold, a marketing consultancy that connects businesses with their audiences using beautifully effective ideas. With many years of experience helping a wide variety of clients, we have a proven track record of delivering great results time after time. By working backwards from the desired outcome we ensure that everything we do, from initial strategy to final creative, is focussed entirely on the results you require.

– Campaign and brand strategy
– Advertising
– Brand identity
– Content and social marketing
– Digital
– Experiential and 3D design
– Motion, video and animation

1

RESEARCH

It’s vital to look before you leap. So we develop a clear picture of your marketplace, define your audience, conduct competitor analysis and establish trends and best practice to enable you to make informed decisions at every stage of the project.

2

STRATEGY

With the research complete, we provide illuminating insights and develop strategies that clearly communicate what makes your business stand out from the competition.

3

CREATION

With the strategy decided, it’s now about bringing it to life via images and words. We develop creative ideas that clearly and memorably communicate what your brand wants to say.

4

EXECUTION

Once everyone is happy with the messaging, tone and look proposed, we creatively execute it across all media touchpoints. Powerful, consistent implementation of a campaign is essential to its success.

5

REVIEW

The project is live and out in the wider world. But this is no time to relax. Instead we constantly provide reports and analytics to measure the effectiveness of our work, enabling you to make real-time decisions about how to best spend your media budget.

BEAUTIFULLY EFFECTIVE IDEAS

10

Years in the business of helping other businesses.

7m+

People have interacted with our work.

6

Continents reached in more than 10 languages.