We’re The Fold, a consultancy that create campaigns that look fantastic and perform fantastically. We call them beautifully effective ideas.

WHY THE FOLD?

We’ve been around for a while and have worked with a huge variety of clients, so we’ve got the experience to deliver great results time and time again. We have developed a simple approach – work backwards from the outcome. This makes sure that everything we do is focussed on the results you need. We connect businesses with their audiences in a wide variety of ways including:

– Campaign and brand strategy
– Advertising
– Brand Identity
– Content and social marketing
– Digital
– Experiential and 3D design
– Motion, video and animation

1

RESEARCH

We believe in look before you leap. We build a clear picture of your marketplace, defining audiences, establishing trends, best practice and conducting competitor analysis, this way we can make informed decisions throughout the project.

2

VISION

With the research complete, we then provide insight, outlining possible strategies which will make the most of any opportunities we identify. We define what makes you different and present a view of how to make the most of that.

3

CREATE

We have the strategy in place, it’s now about expressing that in images and words. We develop creative that give you a real choice as to what your brand wants to say and how you want it to say it. Translating the strategy into creative is crucial to the success of any project.

4

EXECUTE

Now we’re all happy with how the project is shaping up; we have our messaging and look and feel established, we creatively execute across all touchpoints. Powerful, consistent implementation of a brand or campaign is essential to its success.

5

REVIEW

The project is live and out in the wider world. This is no time to relax, we are then providing reports and analytics to measure the effectiveness of our work. This way you can make live decisions about how to spend your budget and how and where to tweak.

BEAUTIFULLY EFFECTIVE IDEAS

10

Years in the business of helping other businesses.

7m+

People have interacted with our work.

6

Continents around the globe in over 10 languages.